Every organisation that has customers or members, wants more. More people who love your brand so much they never want to leave. Whether you are a member based organisation or a customer focussed company, that is the ‘customer utopia’ we all dream of.
Acquiring new customers is costly, with acquisition commonly estimated at five times the cost of keeping a customer who is already a fan. A targeted program, designed to attract new customers and build loyalty, and at the same time reward those loyal to your brand for the specific actions that help grow your brand, is critical for your ongoing success.
The ‘For Love or Money 2013 Consumer Study into Australian Loyalty Programs’ found that 55% of customers choose to buy from a company that has a loyalty program and 80% them will buy more. And with 88% of Australian consumers already part of at least one loyalty program, offering a program is no longer an exception. Your customers expect it.
Strategic Rewards offers programs that address both attraction and retention, designed to be easy to manage and easy for your customers to use.